Social Lead · Creative Marketing · Brand Strategy

David Morrison

Seven years across social, content, creative marketing, and brand strategy. Crypto, fintech, Web3. Usually where the product is complex and the story needs to work harder.

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About

I got into crypto in 2014 and never really left. What started as curiosity turned into a career. Since then, I’ve worked across social, content, brand, and communications, figuring out how to make technical products feel clear, relevant, and worth paying attention to.

At NEAR Foundation I worked with co-founder Illia Polosukhin on brand strategy and communications. Illia co-authored "Attention Is All You Need", the research paper behind transformer models. We grew NEAR's social presence by 500% in six months. I also ran the largest CoinGecko co-marketing campaign in the ecosystem: 20,000 users, 10,000+ on-chain transactions.

The work is usually the same at its core. Find the sharpest version of the story. Make sure the creative lands. Build consistency across channels. Help the market understand why the product matters. That applies whether the goal is brand growth, launch momentum, or sustained social presence.

Education
Northumbria University
Computer & Digital Forensics
2015 – 2018
Certification
General Assembly
Product Management
2021
Based in
United Kingdom
In Crypto Since
2014
Experience
Fogo May 2025 – Present
Social Lead
  • Owned the public voice for a Layer 1 blockchain
  • Wrote content strategy, social copy, and messaging for a product most people needed help understanding
  • Took technical concepts like sub-40ms block times and colocation consensus and made them land with non-technical audiences
  • Worked daily with engineering, product, and the co-founders to keep external messaging accurate
NEAR Foundation Jul 2021 – May 2025
Head of Creative Campaigns & Social Media
Progressive roles: Community Lead → Community Engagement Lead → Head of Social Media → Head of Creative Campaigns & Social Media
  • 500% increase in X followers in 6 months
  • 600% increase in share of voice in under 3 months by targeting developer audiences directly
  • Ran the largest CoinGecko co-marketing campaign in the ecosystem: 20,000 users, 10,000+ on-chain transactions
  • Hired and mentored a Marketing Executive from onboarding through to working independently
  • Sat in top-level strategy sessions at international offsites. Contributed to marketing direction and org-wide planning
  • Set the strategy for NEAR’s forum and Discord as part of the wider brand and audience ecosystem. Both hit all-time activity highs under my watch
  • Represented NEAR at events around the world, helping translate the brand in rooms where audience trust and presence actually mattered
  • Presented on stage at conferences around the world, and even interviewed a personal hero
Plutus.it Jul 2018 – Sep 2021
Community Manager & Customer Service Team Lead
  • Owned social and audience-facing channels across Discord, Telegram, BitcoinTalk, and Reddit for a crypto fintech startup
  • Created an Ambassador Program that gave the most active members a reason to stay active
  • Worked closely with marketing to drive traffic to the site and social channels
  • Built the support system from scratch: ZenDesk, live chat, how-to guides, FAQ database
  • Wrote due diligence reports on potential partners for the executive team

Earlier: Sales at Dixons Carphone (2015–2018). Crew Trainer at McDonald's (2011–2015). Customer-facing work since I was 16.

What I Build

I build things on the side. Partly because I enjoy it, partly because shipping your own product teaches you more about users than any amount of research.

PepTrack
Live · Revenue

Peptide tracking app, live on Google Play. People use it to log and schedule compounds. It makes money.
MascotVibe
Launched · Product Hunt

AI mascot generator and animator. Describe your brand, get a character. Animate it. Live and launched on Product Hunt.
Infinite Strip
Autonomous

An experiment in AI creativity (and maybe psychosis?)
Capabilities
Social Strategy & Audience Growth
Social channels, audience development, community surfaces, and brand presence. I know how to grow attention where trust still has to be earned.
Strategic Communications
Brand narrative, positioning, messaging. I make complex things sound simple without losing what makes them important.
Content Strategy & Creation
Social, long-form, campaigns. I care about whether people do something, not whether they saw something.
Cross-functional Collaboration
Growth, Sales, Marketing, Engineering. I work between teams and translate so everyone stays aligned.
Partner & Stakeholder Management
Co-marketing, partnerships, executive comms. I've managed relationships with partners, agencies, and leadership teams across time zones.
Campaigns, Events & Activation
International conferences, launches, co-marketing moments, virtual events. I handle both the planning and the follow-through.
AI & Product Development
I ship products. Five live side projects, all built with AI tooling. I understand the technology because I use it daily.
Performance Insight & Reporting
Engagement metrics, share of voice, campaign reporting, and signal tracking. I care about what actually tells you whether the work is landing.
How I Work

How I actually build things

A short video. No script, no editing.

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Get In Touch

Let's talk.

I’m open to new opportunities across social, creative marketing, content, and brand strategy. If you think there’s a fit, get in touch.